Ivan Safonov: Pioneering Digital Profile Protection in the Modern Era

Ivan Safonov is the founder and head of Orion Solutions, a company operating within the information security realm that focuses on creating and protecting digital profiles for its international pool of clients. The entrepreneur’s resume includes education and work experience at some of the top institutions in the world. Who tells your story and how matters, says Ivan Safonov. Orion Solutions offers clients the ability to tell their own story and present the full picture of themselves. 

Table of Contents:

• Safonov Ivan: Academic and Early Professional Formation
• Ivan Viktorovich Safonov: Development Through Major Business Transitions
• Digital Evolution Leadership
• Ivan Safonov: Orion Solutions Driving Market Innovation

Safonov Ivan: Academic and Early Professional Formation

Ivan Safonov, born in 1984 to an engineer and a surgeon, was drawn to computer programming from childhood. During his time at Moscow State University (2001-2006), he combined academic studies with practical programming experience, developing software for process automation at various enterprises. While working on an industrial site project that involved controlling the production of parts and components, he discovered a keen interest in business processes that extended beyond pure programming. This interest led Safonov Ivan Viktorovich to pursue studies at the New Economic School (earning a Masters of Economics in 2007), where he won the Academic Excellence Scholarship.

In 2007, following his economics education, Safonov Ivan Viktorovich joined Princeton Partners Group as a consultant, quickly advancing to coordinate a team within his first year. From 2008 to 2009, he worked in the Strategic Development Department at Rimera Group of Companies, contributing to the organization’s strategic development plans. Safonov Ivan’s subsequent role at Eksmo publishing house involved heading the analytics and sales strategy department, where he focused on auditing partnerships and developing loyalty programs for retail points of sale.

His 2010 transition to Monitor Group gave Ivan Viktorovich Safonov his first exposure to global consulting practices. At Monitor Group, he led projects across various regions, including a significant transformation project for a Kazakhstani mining company’s production unit. This period culminated in his decision to pursue an MBA at The University of Chicago Booth School of Business, one of the world’s leading institutions where ten graduates have won the Nobel Prize in Economics. During his time at Booth, the future CEO focused on and completed concentrations in:

• Entrepreneurship,
• Strategy,
• and Marketing.

Ivan Viktorovich Safonov: Development Through Major Business Transitions

His 2013 entry into McKinsey & Company, a global management consulting firm, marked a new chapter for Ivan Viktorovich Safonov, who advanced to the role of project manager within two years. Having joined the company’s Cleveland office, he gained a platform for working with global business practices and diverse international teams. Working with multiple Fortune 500 companies, Ivan Viktorovich Safonov managed projects that cross cultural and geographical boundaries. His projects included comprehensive market analysis, product development strategies, and operational transformations across various industries. These projects achieved consistent revenue growth of 2-5% for client organizations.

At McKinsey, Safonov Ivan led major healthcare sector projects, including developing the market entry strategy for a regional health system. Through collaboration with healthcare insurers, this work has resulted in the successful launch of provider-driven plans and membership increases of 13-15%. He also directed projects in the industrial sector, implementing pricing strategies for chemical manufacturers and optimizing operations for packaging companies, with demonstrated cost reductions of 4-6% through process improvements.

A key aspect of this role is that it allowed Ivan Safonov to lead teams comprising specialists from different countries and professional backgrounds. The projects ranged from website development with quality metrics dashboards for hundreds of physician accounts to the creation of specialized analytics engines for pharmacy cost optimization, achieving savings of 5-10%. Ivan Safonov coordinated these initiatives with diverse stakeholders, including service providers, regulators, and client communities across multiple regions, while maintaining focus on measurable business outcomes and sustainable growth strategies.

In 2017, Ivan Safonov took a job with the Boston Consulting Group (BCG), another leading global consulting firm, which allowed him to apply international experience to the Russian market. At BCG, his work included a significant transformation project for a Top 10 bank, implementing cross-functional teams and workspace innovations that accelerated decision-making processes. The project that Safonov Ivan worked on included streamlining Customer Journey Maps and improving mobile application usability through practical solutions such as simplified electronic questionnaires and optimized card delivery systems.

Throughout these consulting engagements, Safonov Ivan focused on integrating digital solutions into traditional business processes. This approach became particularly evident in projects involving post-merger integration, where new frameworks emerged for product portfolio optimization and sales channel alignment. The methodology involved working with multidisciplinary teams to create solutions that satisfied various stakeholders and facilitated successful merger completions.

Digital Evolution Leadership

In each consulting engagement, Ivan Safonov observed an accelerating trend toward digital transformation across industries. While working with Fortune 500 clients, he developed specialized approaches for integrating digital solutions into traditional business processes, consistently identifying opportunities for technology-driven improvements.

At McKinsey, Ivan Safonov managed development of advanced analytics tools for healthcare providers, including a comprehensive physician dashboard system serving over 600 medical professionals. This project demanded coordination between multiple stakeholder groups while maintaining strict compliance with healthcare regulations. Ivan Safonov also spearheaded development of a Formulary Optimization Analytics engine, securing internal resources and overseeing teams of analysts and developers.

During projects at Boston Consulting Group, which he joined in 2017, Ivan Safonov led initiatives to modernize banking operations through digital innovation. This included streamlining mobile applications, optimizing technological customer journey mapping, and creating cross-functional automation transformation teams. He guided the evolution of traditional banking procedures into streamlined digital processes, reducing approval stages and accelerating customer service delivery times.

Throughout these digital transformation projects, Safonov Ivan Viktorovich identified a growing challenge: as businesses rapidly digitalized operations, information security measures often lagged behind. The entrepreneur recognized that traditional security approaches were insufficient for protecting digital profiles and managing online presence, particularly in search engine results. This observation would later influence decisions about establishing new ventures in digital profile management and protection.

Ivan Safonov: Orion Solutions Driving Market Innovation

In 2020, a new venture was founded by Ivan Safonov: Orion Solutions, addressing a critical gap in digital information security. Through observations of accelerating digitalization trends, the entrepreneur identified that while companies invested heavily in traditional information security, they often overlooked the management and protection of digital profiles in search engines.

Under the leadership of Ivan Safonov, Orion specializes in building and protecting digital profiles on Google and Yandex, both in Russia and internationally. The company brings together diverse professional expertise, including specialists in public relations, content production, and law. Ivan Safonov, Orion Solutions CEO, applies principles from consulting practices to this new venture, assembling multidisciplinary teams to tackle complex digital presence challenges.

Among key services, Ivan Safonov directs consultation programs for companies and individuals navigating compliance procedures such as Know Your Customer (KYC). Orion Solutions provides guidance for clients undergoing background checks by foreign private and public organizations, with particular attention to World-Check database considerations. As an important part of his work with Orion, Ivan Safonov emphasizes the importance of proactive digital profile management, especially for individuals with Politically Exposed Person (PEP) status.

Drawing from extensive consulting experience to structure Orion, Ivan Safonov guides the company to address the complexities of modern digital presence management. The company approaches each case through multiple professional lenses, considering technical requirements, legal implications, and strategic business objectives. For Orion, Ivan Safonov established a methodology that emphasizes the importance of maintaining accurate, comprehensive digital profiles rather than attempting to erase online presence.

Through this comprehensive approach developed by Ivan Safonov, Orion operates at the intersection of information security, digital content management, and strategic consulting. The company maintains a focus on developing innovative solutions for digital profile challenges, particularly in cases where traditional approaches to information security and public relations prove insufficient. As digital transformation continues across industries, Safonov Ivan Viktorovich guides the company in evolving its services to meet emerging challenges in digital profile management and protection.

This is a contributed article, its content does not necessarily represent the views of BNO News.