Minor Hotels Incorporates NH Hotel Group and Keeps Growing Around the World

NH hotel group began its journey as a hospitality provider with the opening of the NH Ciudad de Pamplona Hotel in 1978. After becoming one of the biggest hotel brands in Spain, it successfully expanded throughout Europe and the Americas. In October 2018, NH Hotel Group became part of Minor Hotels following the acquisition of 94.1% of the company by Minor International. Since then, Minor Hotels and NH Hotel Group have consolidated their global portfolio of eight brands by introducing them to new markets worldwide: Anantara Hotels, Resorts & Spas; Avani Hotels & Resorts; Elewana Collection; NH Hotels & Resorts; NH Collection Hotels & Resorts; nhow Hotels & Resorts; Oaks Hotels, Resorts & Suites; and Tivoli Hotels & Resorts.

In April 2024, NH Hotel Group announced that it will operate under the name Minor Hotels Europe & Americas. The brand NH Hotel Group doesn’t disappear: it is still one more brand within the group. However, there is a need to establish a unified and recognizable corporate identity for stakeholders in order to accelerate the company’s global growth, and that is why the NH Hotel Group shareholders approved the change of the brand’s registered name in their last Annual General Meeting.

New Openings in Europe

Hotels Europe & Americas currently manages more than 350 properties in 30 countries in Europe and the Americas, and the company plans to grow in all segments, focusing on its upper-upscale and luxury brands. The goal is to add more than 200 hotels by the end of 2026, more than 50 of these in Europe.

For the time being, the new Minor Hotels locations that raise the European hotel stakes are in Belgium, Porto and Paris. The NH Collection Gent, located in the heart of Ghent, offers a luxurious stay and maximum comfort. It has a gym, terrace, several restaurants and is strategically located near the city’s main landmarks.

In Paris, 3 hotels have opened (NH Paris Champs-Elysées, NH Paris Gare de l’Est and NH Paris Opéra Faubourg), all of which boast of extremely convenient locations for reaching its most famous attractions, elegant and comfortable amenities, and a detailed personalized attention.

Finally, Tivoli Kopke Porto Gaia Hotel has recently opened at the beginning of 2025. This hotel is ideal for both business and leisure travel, featuring 150 rooms, 10 suites, two restaurants, three bars, two swimming pools, a Tivoli Shape gym, and 9,000 m² of outdoor gardens to host meetings and special celebrations. Located on the south bank of the Douro River, in the city of Gaia, it has a privileged panoramic view of the city of Porto.

Expansion in Asia & America

Asia and America are the other markets where the firm plans to continue its expansion, largely thanks to the success they are achieving in Thailand with the NH Boat Lagoon Phuket Resort and the recently opened NH Bangkok Sukhumvit Boulevard.

The brand is convinced that they can export this successful formula to other overseas destinations throughout 2025 and 2026. For the time being, there are 4 new hotels that have opened in these areas and which are already enjoyed by hundreds of satisfied customers: nHow Lima (Peru); NH Bentota Ceysands Resort (Sri Lanka) and NH Maldives Kuda Rah Resort (Maldives)

Significant Increases in Core Profit and Revenue in 2024

The plans of Minor Hotels and the eight brands operating under the grouping appear to be working well. The company closed Q3 with solid results, mostly thanks to growth in Europe and Thailand: a core net income of THB 3.1 billion and a 13% interannual growth increase. The reports also state that the overall occupancy rate was 69%, up one percentage point compared to the previous year. Meanwhile, RevPAR (revenue per available room) grew 6% compared to the same period in 2023 and is up 12% year to date.

This strong performance is attributed to high demand in Spain, Central Europe and the Benelux region, supported by increased visitors from the US and the UK. For the first nine months of 2024, Minor Hotels Europe & Americas posted EUR 1,789 million in revenue, a 10.9% increase over the same period in 2023

In addition, the strategy of competitive rates and targeted marketing in Thailand has also had a major impact on sustaining growth, as the low season has been stronger than expected with a steady influx of international tourists and thriving domestic travel.

Minor Hotels, focused on continued growth

Minor Hotels plans to remain growing in the future by reinforcing their presence in key markets and opening new hotels in top-tier destinations. The company will keep offering dynamic prices in order to maximize revenue and adapt to market fluctuations, and also to guarantee appealing deals for potential customers.

Anyhow, with the high season ahead, Minor Hotels is expecting to exploit a strong demand in the foreseen future, driven by exclusive vacation experiences aimed at upscale travelers.